Car Shopping, 2018

Published February 7, 2018 in Warp & Woof   Car Shopping, 2018   The Washington Auto Show   William Sundwick   My biggest challenge of the Washington Auto Show was meeting up with my wife. She beat me there by over twenty minutes – Metro from Capitol Hill was faster than traffic from Northern VirginiaContinue reading “Car Shopping, 2018”

Selling an Old Name to a New Demographic

Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”

What We Drove, and Why

Published October 18, 2017 in Warp & Woof  What We Drove, and Why One Family’s Car Culture, GM Style – 1950-1970 (Sundwick Automotive Photo Library, Part IV) William Sundwick We were not a typical family, even for Dearborn or Flint. Dad was a committed General Motors “lifer” – a salaried engineer, destined by the endContinue reading “What We Drove, and Why”

Exploring the Sundwick Automotive Photo Library: Part II — Customs

Published June 9, 2017 in Warp & Woof Exploring the Sundwick Automotive Photo Library: Part II — Customs William Sundwick What is a “custom car?”  This library will use the following definition: Custom: any car or light truck that has been altered in appearance significantly from a model available in the manufacturer’s original catalog forContinue reading “Exploring the Sundwick Automotive Photo Library: Part II — Customs”