published July 9, 2020 in Warp & Woof General Motors, Decline and Fall, 1980 – 2009 William Sundwick Founded in Flint, Michigan in 1908, the corporation that ushered in the automobile age in America and came to dominate the nation’s industrial economy by the 1970s, declared Chapter 11 bankruptcy just after celebrating itsContinue reading “General Motors, Decline and Fall, 1980-2009”
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Selling an Old Name to a New Demographic
Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”
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