Published May 9, 2019 in Warp & Woof Next Step in Car Shopping Advance to the Test Drive? William Sundwick This year’s Washington Auto Show was in April. Held later than last year, it began to push into 2020 model year marketing territory. Nevertheless, it provided a useful opportunity to further explore the 15 vehiclesContinue reading “Next Step in Car Shopping”
Tag Archives: GM
What Makes People Buy That Car?
Published May 2, 2019 in Warp & Woof What Makes People Buy That Car? Marketing Trends in the Auto Industry, a Photo Essay William Sundwick They were called “horseless carriages” for a reason. The earliest automobiles had open bodies fashioned from wood, sometimes with a folding top, like popular carriage designs of the time. Soon,Continue reading “What Makes People Buy That Car?”
Selling an Old Name to a New Demographic
Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”
Exploring the Sundwick Automotive Photo Library: Part III
Published August 28, 2017 in Warp & Woof Exploring the Sundwick Automotive Photo Library: Part III – Imports in the Heart of the Auto Industry, Detroit-Flint, 1953-63 William Sundwick Beginning in the 1950s, before Detroit discovered “compacts,” there were dealer franchises in the heart of the auto industry, from Detroit to Flint, that sought toContinue reading “Exploring the Sundwick Automotive Photo Library: Part III”
Exploring the Sundwick Automotive Photo Library: Part I — Introduction
Published May 19, 2017 in Warp & Woof Exploring the Sundwick Automotive Photo Library: Part I – Introduction William Sundwick Roughly nine years ago, I was a follower of several automobile-related blogs. It was the capstone of a lifetime of following auto journalism. I had long since given up on theContinue reading “Exploring the Sundwick Automotive Photo Library: Part I — Introduction”
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