Oldsmobile – Warp and Woof

Buick, Where Did You Go?

Buick has been a totem for the people of Flint, Michigan, General Motors, and many Americans of a certain age … for 120 years, but how much longer?

Selling an Old Name to a New Demographic

Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”

Exploring the Sundwick Automotive Photo Library: Part II — Customs

Published June 9, 2017 in Warp & Woof Exploring the Sundwick Automotive Photo Library: Part II — Customs William Sundwick What is a “custom car?” This library will use the following definition: Custom: any car or light truck that has been altered in appearance significantly from a model available in the manufacturer’s original catalog forContinue reading “Exploring the Sundwick Automotive Photo Library: Part II — Customs”

Exploring the Sundwick Automotive Photo Library: Part I — Introduction

Published May 19, 2017 in Warp & Woof Exploring the Sundwick Automotive Photo Library: Part I – Introduction William Sundwick Roughly nine years ago, I was a follower of several automobile-related blogs. It was the capstone of a lifetime of following auto journalism. I had long since given up on theContinue reading “Exploring the Sundwick Automotive Photo Library: Part I — Introduction”