Car Shopping, 2018

Published February 7, 2018 in Warp & Woof   Car Shopping, 2018   The Washington Auto Show   William Sundwick   My biggest challenge of the Washington Auto Show was meeting up with my wife. She beat me there by over twenty minutes – Metro from Capitol Hill was faster than traffic from Northern VirginiaContinue reading “Car Shopping, 2018”

Selling an Old Name to a New Demographic

Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”