Escalade – Warp and Woof

Selling an Old Name to a New Demographic

Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”