Published May 2, 2019 in Warp & Woof What Makes People Buy That Car? Marketing Trends in the Auto Industry, a Photo Essay William Sundwick They were called “horseless carriages” for a reason. The earliest automobiles had open bodies fashioned from wood, sometimes with a folding top, like popular carriage designs of the time. Soon,Continue reading “What Makes People Buy That Car?”
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Selling an Old Name to a New Demographic
Published October 26, 2017 in Warp & Woof Selling an Old Name to a New Demographic Cadillac’s “Break Through” Campaign and the GM Malady William Sundwick Picture, if you can, the typical Cadillac of the 1990s. It was probably a De Ville or Fleetwood Brougham. Big, posh, a veritable land yacht. There was the elegantContinue reading “Selling an Old Name to a New Demographic”
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