General Motors, the Model 20th Century Corporation?

Alfred P. Sloan’s Vision … and Legacy In the beginning, there was Henry Ford. His two brilliant ideas: the Model T (standardization for the masses) and the River Rouge assembly line (mass production of that standard product, now known as “Fordism”) – both symbolize the start, early in the 20th century, of a technological economyContinue reading “General Motors, the Model 20th Century Corporation?”

What Makes People Buy That Car?

Published May 2, 2019 in Warp & Woof What Makes People Buy That Car? Marketing Trends in the Auto Industry, a Photo Essay William Sundwick They were called “horseless carriages” for a reason. The earliest automobiles had open bodies fashioned from wood, sometimes with a folding top, like popular carriage designs of the time. Soon,Continue reading “What Makes People Buy That Car?”